Gamification in Software-House world
At tdsoft.com we specialize in the Gamification of the Sports-Betting and iGaming industry. My colleagues have had an idea to make our daily lives gamified as well the other day. And that’s how our Office Gamification project was born.
The idea is straightforward — complete challenges to get points. Compete with others month by month to get rewards such as a free sandwich or book.
I’m a very competitive person so I jumped straight into winning two months in a row. But things got challenging the moment I write this post. Competition is the very reason I’m writing this post even 👀 as I’ll get a few thousand points for this post, you can already start thinking about how it affects people who participate in this kind of “game”.
But nonetheless, the idea is brilliant and it got me more into studying at home than ever.
What gamification is?
Gamification is the strategic attempt to enhance systems, services, organisations and activities in order to create similar experiences to those experienced when playing games in order to motivate and engage users. (Wikipedia)
In my eyes, gamification is the main driver of the Gaming Industry, a must-have feature/solution for Sports Betting / iGaming businesses, and hot topic that should be tested in other industries.
What to gamify?
Essentially you want to gamify actions that make your business/initiative more profitable. In Gaming world, this would be users’ retention.
Our Office Gamification idea is gratifying self-development (most importantly). Having highly motivated employees leads to long-term profits for the company.
How we keep a track of users' progress?
We have built an app prototype that is designed to take any kind of action you can exchange for points. We do store all of the users' points and progress divided per challenges and months. Each participant is fully aware of the other’s progress via the special Leaderboard view and “challenges” feed we integrated into our internal chat.
Obviously, I can’t share every detail of this project with the public. We do (humbly) consider ourselves as the experts in this particular topic and this project may someday be a product of ours. Head over to our page to find out more about what we do.